October 1, 2022
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BigCommerce SEO Experts

What a BigCommerce SEO Agency Learned About the Use of “Near Me” in Local SEO

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BigCommerce, with nearly 50,000 active websites, is one of the industry’s most popular eCommerce-centric platforms.

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It is also built with SEO in mind, with easily editable URLs, product descriptions, meta descriptions, site structure, and more. The platform also auto-generates a site map and provides high uptime and site security.

However, much of what constitutes SEO is irrespective of the client’s platform.

Take keywords, for instance. All effective, comprehensive SEO campaigns hinge on keyword research and analysis – which does not affect and is not affected by the platform.

So, with that in mind, the BigCommerce SEO experts at Genius eCommerce fielded a common question from their BigCommerce (and other) SEO customers: Does using a “near me” modifier in SEO help?

Here’s what they learned.

Why People Are Using “Near Me?”

The use of “near me” modifiers on keywords in SEO stems from the fact that when people type a query (or speak a query) to their phones, laptops, or tablets, they often use that qualifier.

For instance, a consumer might ask or search for “dental services near me” or “grocery markets near me,” or any of a hundred and one other combinations.

Because the phrase “near me” appears so frequently in search queries, some SEO companies – and businesses – have been quick to adopt websites, business names, and even web pages that contain those words.

However, the problem arises from the fact that the concept of “nearness” is fluid and respective to actual, concrete locations.

That is, objectively, “near me,” means nothing. Google needs more information before it can furnish search results – so here’s how it really works.

How It Really Works

According to the BigCommerce SEO experts at Genius eCommerce, using “near me” as a keyword in a local SEO campaign doesn’t really make that much of a difference.

Rather, it is important to include keywords that actually reference a specific location – for instance, “southeast Pennsylvania,” or “Philadelphia.”

The reason for this is that, apparently, when Google picks up a request for something, anything, “near me,” it doesn’t scan the web for content containing the phrase “near me.”

What it does is reference the searcher’s IP address, determine the location, and then serve results that actually are near that location.

So the good news is you can make a difference in your local SEO campaign by including content that’s relevant to your location. The bad news is you can’t just stuff your BigCommerce store with instances of “near me.”

Is It Black Hat?

A little bit more good news. If you have currently been running tons of keywords in your campaign, blog posts, and page titles – that is, all over your website – you don’t necessarily need to worry.

It’s not considered a black hat technique, yet. It’s just not effective.

However, keyword stuffing is – so if your eCommerce website is littered with “near me,” you might want to scale it back.

Learn More About BigCommerce SEO at Genius eCommerce

Want to learn more about how search engine optimization can improve your BigCommerce site, generating better organic Google search rankings for your online store that bring higher traffic and conversion rates?

Have questions of your own? Contact the BigCommerce SEO experts online at Genius eCommerce (GeniusEcommerce.com) for answers – that’s what we did!

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